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How do you place an order. The Principles of Marketing exam covers consumer and organizational markets, marketing strategy, and the marketing mix.
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Each long essay question is worth 15 points. The long essay questions will cover the following marketing topics: 1. Integrated Marketing Communications – Be prepared to recommend an IMC strategy including a marketing communications mix and rationale for a new consumer product.
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Instructor Manual The Instructor Manual (in Word format.Principles of marketing essay questions